Casablanca Paris

Website redesign for luxury fashion brand
UI
Ecom
Design system
I was brought on to redesign Casablanca's website and bring an element of refinement and luxury to newly created wireframes. Working within the confines of Shopify, a new website and component-based design system was crafted, along with interactions and animations.
Product Listing Page (PLP)
We wanted to inject some elements of brand storytelling in the PLP with use of large editorial images and promo panels. We also added some micro interactions to make a more user friendly experience.
Product Display Page (PDP)
Simplicity and elegance was key for the PDP. The goal was to allow the product images to shine, whilst ensuring easy access to key functionality in order to maximise conversion.
World of Casablanca
The World of Casablanca is used to showcase new collections, campaigns and articles.
Design system
A component-based design system was created, utilising variables and variants in Figma for maximum flexibility. Corresponding components were then created by developers in Shopify.
Additional credits
Creative/art direction
Steve Grimes
Joanna Wickham
UX
Blubolt
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